Spooky Sales Tips to Market Homes at Halloween

October 15, 2020 12:00 am

girls trick or treatingHalloween season is here, and homes everywhere are adorned with pumpkins and festive décor! While Halloween may look a little different this year for many neighborhoods across the country, you can still attract potential buyers by capitalizing on increased holiday traffic. It is also an excellent opportunity to catch up with your neighbors about friends who are interested in moving into your neighborhood.

Be generous with the treats and candy and use the following techniques to market:

  1. Distribute treats & info – Children love the treats that Halloween brings. Put together some candy bags and place them on a decorated table at the end of your driveway for trick-or-treaters to pick up as well as fliers about the house including information on any “open house” events you plan to host.
  2. Be ready to show visitors your house – If you feel comfortable, invite interested folks into your home to look around. Have some kid-friendly activities on hand to keep trick-or-treaters busy while parents take a look around your home. They may not stay long, but they may have time to ask some questions and get a quick overview.
  3. Be conservative with décor – Don’t go overboard when it comes to Halloween decorations. A few festive touches are fine but leave the inflatables and over-the-top décor for another time. A Halloween wreath, mums, and pumpkins on the porch are some great ideas.
  4. Remove decorations in a timely manner – Once Halloween is over, make sure to take your decorations down promptly. Leaving decorations up for weeks after Halloween could devalue your home and make it look unkept.

Ask your Realtor for more marketing tips! They will be more than happy to offer advice on staging your home to make the most of the Halloween season. If you are interested in purchasing a home or refinancing, call me to discuss your financing options.

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